Lighthouse Neuromarketing Lab
Our specialists have been working in the field of marketing for more than 10 years, examining every day the question of how consumers fall in love with a brand and how to maintain that feeling.
With the help of science, knowledge and creativity, Lighthouse neuromarketing lab helps clients find a long-term connection with the consumer.
Neuromarketing services - smart solutions for more effective user recognition

Research related to consumer behavior
Eye gaze tracking technology
Face reader technology
Biometrics
EEG (electroencephalography)

Research related to communication tools (advertising campaigns, packaging design)
Eye gaze tracking technology
Face reader technology
Biometrics

Creating a marketing strategy by applying the principles of sensory marketing
Sensory marketing consists of five basic human
senses: hearing, sight, smell, touch and taste.
Traditional marketing and communication services
Combined neuromarketing and traditional marketing solutions:
Many stages of decision-making take place in the user's subconscious, so traditional marketing research tools are not able to reveal all the important insights about the user's behavior. When using conventional survey methods, participants' answers may be biased or distorted due to the influence of stereotypes, cognitive errors, emotions, social and moral norms, or simply because people are unable to express their thoughts, feelings and tell about what motivates them to make a purchase decision.
Many consumer needs, wants and expectations arise unconsciously or subliminally and are therefore difficult to express in words. We can't rationalize every experience and explain why we buy. With all this in mind, we are looking for ways to better understand consumer motivations, emotions and decision-making.
Neuromarketing and its tools are one of the answers.