Lighthouse Neuromarketing Lab

Our specialists have been working in the field of marketing for more than 10 years, examining every day the question of how consumers fall in love with a brand and how to maintain that feeling.

With the help of science, knowledge and creativity, Lighthouse neuromarketing lab helps clients find a long-term connection with the consumer.

Neuromarketing services - smart solutions for more effective user recognition

Research related to consumer behavior

Eye gaze tracking technology
Face reader technology
Biometrics
EEG (electroencephalography)

Features and Benefits:  

One of the most commonly used tools in practice is gaze tracking technology, which allows you to measure and record eye movements and examine "heat and focus maps". Gaze technology is rapidly improving and adapting to the most natural user experiences possible - mobile screens and other devices. For example, research participants can walk past store shelves wearing glasses that track where and how long the consumer looks at certain products.

Another tool is facial coding, which allows measurement and recording of voluntary and involuntary facial muscle movements without the use of sensors. Galvanometry technology is also used, which measures the galvanic response or perspiration of the skin. This method measures and records small changes in the skin's conductance response.

Finally, electroencephalography (EEG) is used, which provides valuable information about brain activity. A universal electroencephalograph can measure emotional valence (if a stimulus is perceived as positive or negative), likelihood of memorization, degree of attention, and engagement (personal relevance). Functional magnetic resonance imaging (fMRI) measures and maps brain activity by detecting changes in blood flow.

Research related to communication tools (advertising campaigns, packaging design)

Eye gaze tracking technology
Face reader technology
Biometrics

Features and Benefits:  

One of the most commonly used tools in practice is gaze tracking technology, which allows you to measure and record eye movements and examine "heat and focus maps". Gaze technology is rapidly improving and adapting to the most natural user experiences possible - mobile screens and other devices. For example, research participants can walk past store shelves wearing glasses that track where and how long the consumer looks at certain products.

Another tool is facial coding, which allows measurement and recording of voluntary and involuntary facial muscle movements without the use of sensors. Galvanometry technology is also used, which measures the galvanic response or perspiration of the skin. This method measures and records small changes in the skin's conductance response.

Finally, electroencephalography (EEG) is used, which provides valuable information about brain activity. A universal electroencephalograph can measure emotional valence (if a stimulus is perceived as positive or negative), likelihood of memorization, degree of attention, and engagement (personal relevance). Functional magnetic resonance imaging (fMRI) measures and maps brain activity by detecting changes in blood flow.

Creating a marketing strategy by applying the principles of sensory marketing

Sensory marketing consists of five basic human
senses: hearing, sight, smell, touch and taste.

Features and Benefits:  

One of the most commonly used tools in practice is gaze tracking technology, which allows you to measure and record eye movements and examine "heat and focus maps". Gaze technology is rapidly improving and adapting to the most natural user experiences possible - mobile screens and other devices. For example, research participants can walk past store shelves wearing glasses that track where and how long the consumer looks at certain products.

Another tool is facial coding, which allows measurement and recording of voluntary and involuntary facial muscle movements without the use of sensors. Galvanometry technology is also used, which measures the galvanic response or perspiration of the skin. This method measures and records small changes in the skin's conductance response.

Finally, electroencephalography (EEG) is used, which provides valuable information about brain activity. A universal electroencephalograph can measure emotional valence (if a stimulus is perceived as positive or negative), likelihood of memorization, degree of attention, and engagement (personal relevance). Functional magnetic resonance imaging (fMRI) measures and maps brain activity by detecting changes in blood flow.

Traditional marketing and communication services

Combined neuromarketing and traditional marketing solutions:

Many stages of decision-making take place in the user's subconscious, so traditional marketing research tools are not able to reveal all the important insights about the user's behavior. When using conventional survey methods, participants' answers may be biased or distorted due to the influence of stereotypes, cognitive errors, emotions, social and moral norms, or simply because people are unable to express their thoughts, feelings and tell about what motivates them to make a purchase decision.

Many consumer needs, wants and expectations arise unconsciously or subliminally and are therefore difficult to express in words. We can't rationalize every experience and explain why we buy. With all this in mind, we are looking for ways to better understand consumer motivations, emotions and decision-making.

Neuromarketing and its tools are one of the answers.

List of happy customers